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Going viral
Author: Cynthia Kintigh
Tuesday February 9 2010
If you've ever wondered what factors make a news item go viral, there's an interesting article in today's New York Times about a study by researchers at the University of Pennsylvania on characteristics of the most e-mailed articles. The Penn researchers tracked more than 7,500 articles published from August 2008 to February 2009, assessing each article’s popularity.
Storytellers, take note!
