9 Tribes of the Internet
This presentation has crossed through my Inbox several times - so it's high time I passed it along.
Lee Rainie, Director of the Pew Internet and American Life Project has authored this presentation illustrating dramatic changes in the way people use enhancements now widely available such as broadband and wireless as well as developing technologies such as cloud computing.She breaks down Internet users into users motivated by mobility and those who are not.
The smaller percentage (39%) is drawn deeper into Internet use by their mobile connections. Mobility allows more frequent connections – and these users are more interested in online self-expression and networking.
The greater percentage (61%) is tied to stationary media. Technology is peripheral, may have reached a plateau in their lives, and they are not being drawn more deeply into Internet use.
Within those two broad categories – are the 9 Tribes
Each “tribe” is explained - demographic make-up, motivators, and some fun facts about each. More importantly, tips on how to reach each of these segments are outlined. If you understand your client’s use of technology – this can be useful information in making your Web communications more effective with your target audience.
It’s a quick read – and worth a look.
